FAVOURABLE RESULTS REGARDING CONGRESS ACTIVITY FOR IFEMA'S BUSINESS DIVISION DURING THE FIRST HALF OF THE YEAR 2011
The activities programme pursued by IFEMA CONVENTIONS AND CONGRESSES during the first half of the year 2011 consisted of around 400 events. We might also highlight the packed congress and convention schedule that is due to last up until the end of the year. Once again on this occasion, the most prominent feature consists of the prevalence of events of an international stature, which goes to strengthen IFEMA's reputation abroad within this field, in its capacity as a grand centre for business tourism. In this respect, IFEMA is able to make an important contribution to the economic activity of Spain's capital city.
Between the months of January and June, some 400 events took place at the IFEMA fairground, including 16 externally-organised fairs and 6 congresses, not to mention other events.
The privately-organised fairs that took place at IFEMA during this period included the following: Eurobijoux Collection February 2011, Restauración Moderna, Exporeclam, Venatoria & Subaru, Sima Primavera, Feria de Empleo de Formación Profesional, Omexpo, Homsec, Fer Interazar, Siti Aslan, Salón de Gourmets, Madrid Foto, Rail Forum, Personal España (first edition), Sima and Evento Days.
For their part, the congresses that were staged at Feria de Madrid over the last six months included the following: the National Hospitals Congress, which is organised jointly by the Spanish Society for Health Executives, SEDISA, and the National Association of Nursing Executives, ANDE, and will be staging its seventeenth edition, this being the event that brings together the largest number of executives within this field; the Russian Innovation Exhibition - Science and Technology, which formed part of the "Year of the Russian Federation in Spain and Spain Year in the Russian Federation"; the Techno-Marketing Congress; the Data Center Dynamics Congress, an event that focuses on the world's leading data centres and which returned to the Spanish capital for the fourth consecutive year; the EBADay Forum; and the EHRA Europace Congress, which is organised on a biennial basis by the European Heart Rhythm Association, EHRA, bringing together around 5,000 cardiologists on this occasion, who tackled questions such as atrial fibrillation and the prevention of sudden heart attacks, among others.
Among the most outstanding events that have taken place at Feria de Madrid up until June, we might mention the following: the Telefónica Sales Convention for Large Companies; Microsoft Clouding Day ("Destination: The Cloud"); the Presentation of Insignias to the Members of Real Madrid; Spain Skills - Thirty-Third Edition of the Vocational Training Olympics, which featured the participation of more than 200 students from all over Spain, encompassing 31 specialised fields, as well as 60 team heads and 160 expert jury members; the First and Second Rounds of the Peruvian General Elections; Hoy es Marketing 2011, the largest meeting for professionals and executives from the business world and the fields of marketing and communication; HP Technology @ Work on Tour 2011; the Closing Ceremony for the PSOE Campaign; the SAS Forum España, an indispensable meeting for clients and members of SAS (the leading business analytics software company and the largest independent supplier on the business intelligence market), this being the main Annual Business Analytics and Business Intelligence Congress staged in the Spanish language; the Presentation of Bankia to the commercial network; the Summit for Sustainable Management, an event organised by the Spanish Quality Association, AEC, under the slogan "Linked for Quality"; the First Healthy Life-Style Forum, which, under the heading of the prevention and treatment of obesity, offered various useful tips to members of the public and to children regarding ways in which they might achieve more healthy living patterns, this being the best means of battling against sedentary life-styles; and the Pokemon Championships.
. Forecast Schedule for the Second Half of the Year
The schedule for the second half of the year also promises a packed agenda and the staging of a number of important events, some of international stature. The most important event, due to its worldwide scope, is undoubtedly World Youth Day (WYD) and the visit of His Holiness Pope Benedict XVI to Spain. In this respect, IFEMA, in its capacity as a sponsor for WYD, will make Halls 1, 3 and 5 available for around 4,000 of the 20,000 foreign volunteers who are expected to travel to Madrid between 15th and 21st August next, including substantial groups of Polish, Italian, Brazilian and American young people. Furthermore, Feria de Madrid shall provide the setting for the Dinner for Bishops from all over the world, as well as hosting the Closing Ceremony on Sunday 21st August, when the Pope will meet the volunteers taking part in World Youth Day.
During the autumn, Feria de Madrid will provide the setting for the staging of a total of 18 externally-organised fairs, including the following: Aviation Week, which will be taking place for the second time at the fairground; Metal Madrid, and Biocultura, the last two events taking place at IFEMA's facilities for the first time, following their staging at other fairgrounds.
With regard to the star event that is due to take place during the second half of the year 2011, the meeting organised by the IT company, SAP, is expected to attract some 10,000 participants to Madrid, including experts from the company itself and clients. This event is known as SAPPHIRE NOW + SAP TechEd Madrid, and it is scheduled to occupy several halls at Feria de Madrid and the majority of the meeting rooms available.
Other equally important events that are due to take place at Feria de Madrid over the next six months include congresses such as the following: ESRI, which focuses on information systems and geographical localisation; EDUCARED, an event organised by the Telefónica Foundation that seeks to promote the use of computer networks in universities and schools; and Interban Network, which targets professionals from the fields of marketing, finance and human resources. We might also mention various corporate events, such as the HSM Marketing and Sales Forum. All of these events will seek to attract a considerable number of trade visitors from their respective sectors.
In 2012, Feria de Madrid will host the return of an event as important as CPHI, the grand international fair for the powerful pharmaceutical ingredients industry. This trade event strengthens IFEMA's international dimension and confirms its capacity to host the staging of events of worldwide scope. CPHI is expected to occupy 10 of the 12 halls available at IFEMA, attracting more than 30,000 members of the industry.
We might also highlight the staging of IFRAExpo, World Newspaper Week, in October 2012, the largest international meeting for the daily press publishing industry, an event that will take place in Madrid for the first time.
In 2013, IFEMA will provide the setting for the European Congress on Rheumatism, EULAR, which will attract some 15,000 health professionals specialising in this field to the city of Madrid.
Finally, in 2014 the IFEMA fairground will provide the setting for the Congress of the European Society for Medical Oncology, ESMO, which takes place in even-numbered years and rotates throughout Europe's different capital cities. This Congress will attract some 16,000 participants to Madrid, in which respect quotas have been established in the city's hotels for a total of 10,000 rooms over the event's four-day duration. The impact on Madrid's hotel industry will come to between 40,000 and 50,000 overnight stays.
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